The downward spiral continues for the US video game market as sales of software, hardware and accessories were down for the ninth consecutive month. Research firm NPD Group reports that overall sales dropped 20 percent in August to $515.6 million, down from $647.2 million last year – a seemingly accurate estimate seeing as the number of gamers dropped by nearly 12 millionsince the same time last year.
The hardware sector suffered the most, dropping 39 percent year over year to just $150.6 million. The long lifecycles of today’s consoles and the number of gamers opting to play on tablets, smartphones and social networking sites are the primary factors that led to declining sales, according to NPD Group analyst Anita Frazier.
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